Over the years the Jack Mann Memorial Medal for service to the WA wine industry has been handed out to some worthy individuals, however Diana Cullen's honour this year at the Sheraton Awards in Perth somehow seemed the most fitting.

Di was recognised for more than 25 years of service to the local industry, which in that time has grown from small, obscure beginnings to be recognised as one of the finest premium wine regions in the world.

She and the late Dr. Kevin Cullen bought land in 1951 as a coastal hideaway to run cattle and sheep, but their love of wine and favourable reports by renowned agronomist Dr. John Gladstones were behind their planting vines on the prime central property in 1971.

Di clearly recalls the the first vintage, which was crushed by hand. "We managed to get two barrels out of it and it was terrible," she said.

But the Cullens soon learned the ins and outs of the business. Today Cullen Wines is one of Australia's most respected premium wine producers, primarily due to the efforts of Di and her daughter Vanya. In 1981, Di Cullen made WA history when she became the first woman to win a trophy at the Perth Royal Show with a Chardonnay and a Sauvignon Blanc, which also made her the most successful exhibitor in varietal classes.

Margaret River Wine Pioneer Di Cullen

"Winemaking was very much a man's world up until quite recently," said Di. "Women had to struggle for recognition."

She continued as winemaker up until 1989 when she handed over the duties to the talented Vanya, who had worked closely with her during the 1980s.The wines have continued to become increasingly refined - not to mention sought after. There is now over 70 acres under vines on the Willyabrup property.

Despite the acclaim of the Jack Mann award, Di maintains a simple philosophy when it comes to achievement in her industry.

"The most important thing is not winning medals, but whether people like the wine, because wine should really be sold by its taste."

Di still works at the winery from 7.30am to 5.30pm and is an inspiration at all who know her.