The high cost of quality wine production, exorbitant taxes (which are set to go even higher!) and the boutique nature of the Margaret River wine industry have all added up to lofty price tags on many wines from the region.

It is no secret that Margaret River is not known for its ability to produce its premium wines at the competitive prices of eastern states operations. Too many dynamics work against it.

Until now, that is. The Margaret River Regional Wine Centre has long recognised the sometimes prohibitive cost of the region's wines and has moved boldly to correct the situation.

Enter MRWines, our own label. And what's more you can get them for under $10 a bottle! The wines are made at the new state-of-the-art Harman's Ridge contract winery and we are delighted to announce the quality of our first bottling is outstanding.

All fruit is 100% sourced from the heart of the Margaret River Wine Region so we can guarantee the quality of grapes and wine is absolutely first class. We currently have two of the region's most popular white styles available. A vibrant, fruit-driven Unwooded Chardonnay and an eminently approachable Semillon/Sauvignon Blanc.

And the prices are just as a attractive as the wines. When purchased by the case, the Chardonnay is available at an amazing $9.90 a bottle and the Semillon/Sauvignon Blanc is $9.00. You will not find better value for two premium Margaret River whites anywhere.

Ron Macfarlane: Delighted about his new label

The 1999 vintage in Margaret River is now thought to be one of the best of the decade, so it is an auspicious time for us to embark on this exciting new venture. MR Wines, which has already created great interest in the region, will be exclusively available from the Margaret River Regional Wine Centre and can be shipped anywhere in the country or overseas. Contact us today to order your cases. Rest assured, at this price and quality these great new white wines will be selling lightening fast. - Ron Macfarlane

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